The Ultra-Fresh brand is recognized around the world as a standard of excellence in antimicrobial protection. To a consumer, the name Ultra-Fresh on a product is a promise of quality and integrity.

The Ultra-Fresh brand is a powerful marketing tool for products treated with our antimicrobials. The logo is available in green or blue and with tag lines in five languages.

To protect and enhance the Ultra-Fresh brand, certain standards must be met before a customer of TRA can use it on their packaging. It is possible to use Ultra-Fresh treatments without using the brand, but studies have shown that the use of a brand strengthens the message to the consumer.

Products intended to carry the Ultra-Fresh brand initially go through a trial period to determine the best and most effective procedure for applying Ultra-Fresh. Once the optimum treatment process has been established, TRA and the user sign a Trademark License Agreement (TLA). This agreement gives a company the right to use the Ultra-Fresh brand.

As a service to customers, TRA also offers a continuing Quality Control program. Manufacturers can send samples to the TRA lab for periodic testing. In addition, TRA personnel randomly purchase Ultra-Fresh branded merchandise in retail stores for antimicrobial testing.

TRA does not charge for the use of the Ultra-Fresh brand. It is available to anyone using our Ultra-Fresh treatments who shares our standards of quality and integrity.

Before packaging or advertising is released to the marketplace, TRA must approve the way the Ultra-Fresh logo is being used. This is to ensure that the graphics comply with the company's global guidelines. At the same time TRA may be able to help by describing marketing approaches that have proved successful in similar markets.

TRA can also provide brochures, editorial content, lab reports confirming claims of performance, certificates of antimicrobial product protection and other support services.